Data Cleansing

hd Dm DSO datacleansing

Automated De-Duping Services Cut Waste 

Sending more than one copy of the same promotional flyer to the same customer or prospect is not only wasteful, but it presents a poor impression. Our de-duplication (data cleansing) capabilities can eliminate this problem.

We can remove duplicate records or addresses using one of four different detection schemes:

  • first name, last name, address, city, state, zip code
  • last name, address, city, state, zip code
  • business, address, city, state, zip code
  • address, city, state, zip code