Insight into Lifestyles & Interests

When our clients need to move beyond traditional demographics, we offer access to thert dso lifestyle best lifestyle data on the market today. Rich in content and substance, you’ll find no better source for matching lifestyle characteristics to your company needs!

  • Largest and most comprehensive collection of self-reported lifestyle data in the industry

  • Based on a variety of data sources, including consumer surveys and other compiled data sources

  • Powerful attributes for use in segmentation, defining target audience, modeling, and business portfolio analysis 

Example Categories

  • Arts
  • Automotive
  • Books
  • Career Advancement
  • Charity
  • Collectibles
  • Cooking
  • Crafts
  • Electronics
  • Furniture
  • Gardening
  • Health
  • Home Improvements
  • Insurance
  • Investments
  • Mail Order
  • Music
  • On-Line Activity
  • Pets
  • Photography
  • Social Media
  • Sports
  • Travel
  • Wines
  • And more…