Market Indicator - Unique Insight Into Household Transactional Activity

rt dso transactional

We use billions of transactional records as an extensive study into the buying patterns and product preferences of our prospect data. Used primarily as an overlay on our modeling projects, this service provides even more depth and insight to help guide our clients towards the best and most effective marketing channels for their business.

  • Not available in any other compiled file
  • Provides core RFM data, which adds unique insight with billions of quarterly transactions from our partnerss cooperative databases

Example Variables

  • Spending relative to income
  • Degree of spending by season
  • Channel preference
  • Volume of transactions
  • Change in spending
  • Transaction dollar amounts
  • Recency
  • And more…