Foodservice

Client:  QSR - Foodservice

Agency: St. John and Partners

 

Situation

A high volume fast growing sandwich chain in the southeastern US with new store openings every week desired a way to manage and control grand opening and promotional announcements to their target audience.

Objective

DXM created a custom segmentation model for this client based on lifestyle demographics for the consumer household.  It also incorporated a daytime employee data based mailing to business within the geographic radius of2-3 miles from rooftop.   A coupon offer with personalization and location directions – based on store location was also provided – all data-based.  

Delivery

5.5” x 8.5” full color variable data printed postcard with imprinted barcoded coupon for the recipient to present at the store.

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  • TH 09221-Zax-DecaturGA-2
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  • TH Zaxbys-Postcard
  • TH Zaxbys-Back-side-Postcard