HILTON HEAD ISLAND, S.C., (June 27, 2014) — One of America’s premier lifestyle publications, The Scout Guide, is scheduled to release its inaugural edition for Hilton Head Island, Beaufort and Bluffton on July 1. Published annually, The Scout Guide seamlessly showcases the best of what’s local in the Lowcountry.
Local Scout Guide Editor Cindy Owens said, “Our
editorial team spent the past nine months
scouring Hilton Head, Beaufort and Bluffton to find
the local artisans, craftsmen, and connoisseurs
that help define the unique culture of our region.
We bring out the essence of their genius through
custom photography planned specifically for each
one. The treasures we’ve uncovered for our
inaugural issue may surprise even lifelong
residents who know the area like a ship captain
knows the tides.”
Founded in Charlottesville, Va., The Scout Guide highlights the flavor, passion and character of small businesses, local artisans and the communities they serve.
Since starting in 2010, The Scout Guide has expanded to more than 60 cities, including Aspen, Washington, D.C., New Orleans, San Francisco, Denver, Naples, Charlotte and Nashville. The Scout Guide’s search for authenticity is meticulous and publications like Garden & Gun, Architectural Digest and Southern Living frequently use it as a resource for editorial content.
The Hilton Head Island, Beaufort & Bluffton Scout Guide is managed by Cindy Owens, editor; Lisa Owens, co-editor; Rachel Davies, creative director; and Kriztian Lonyai, photographer. Together, they have curated the best local retailers and artisans to showcase through 66 pages of custom designed spreads. The high quality lifestyle book will be distributed via mail to targeted households throughout the region in addition to select hotels, local boutiques, restaurants, galleries, spas, select real estate and home designers and builders.
“Ever since we discovered The Scout Guide we knew it would be perfect for our region,” says Cindy Owens. “The authenticity of the Lowcountry comes from the talented artists and entrepreneurs that call it home and The Scout Guide gives them a convenient way to market locally as well as to travelers that come here from all over the world.”
Some of the artists and businesses featured in this year’s first Scout Guide are Forsythe Jewelers, Hogs Head Kitchen and Wine Bar, and Allison Ramsey Architects.
Inaugural advertiser Danielle Keasling of Salon Karma said, “The appeal of The Scout Guide is its beauty and influence. The fact that some of the nation’s most influential lifestyle magazines use it as an editorial resource says it all.”
Coinciding with the debut of the print edition, the Hilton Head Island, Beaufort & Bluffton guide will begin hosting a blog, the content of which will be shared with the national Scout Guide and its blog. Individuals may subscribe to both blogs by visiting hiltonhead.thescoutguide.com. Local participating businesses will also be featured on the national website’s City Directory, a resource for travelers seeking a “local point of view” in the cities and towns they visit.